The Birkenstock BESPOKE program is a limited-edition creative initiative where Birkenstock partners with local artists, youth organizations, and high-end retailers (like Holt Renfrew) to turn iconic silhouettes like the Boston clog into handcrafted, wearable art.
Family Ties Workshop acted as the manufacturing and promotional partner in bringing this initiative to life! As the Art Director I was proud to assist with artist-relations, promotional stratedy, and manufacturing. With a small but mighty team we were able to bridge the gap between raw community artistry and precision production. Currently, the BESPOKE Program has been launched four time, with three artists in Holt Renfrew locations across Toronto, Montreal and Vancouver.
The Birkenstock BESPOKE program is a limited-edition creative initiative where Birkenstock partners with local artists, youth organizations, and high-end retailers (like Holt Renfrew) to turn iconic silhouettes like the Boston clog into handcrafted, wearable art.
Family Ties Workshop acted as the manufacturing and promotional partner in bringing this initiative to life! As the Art Director I was proud to assist with artist-relations, promotional stratedy, and manufacturing. With a small but mighty team we were able to bridge the gap between raw community artistry and precision production. Currently, the BESPOKE Program has been launched four time, with three artists in Holt Renfrew locations across Toronto, Montreal and Vancouver.